About Us / Our Team — Calibrated Strength
About Calibrated Strength

The Team Behind 560+ Transformations

We're not a gym, and we're not another diet app. We're the coaches who show up every single week to make sure your results actually stick — for life.

560+
Success Stories
14,000+
Sessions Coached
30 lbs
Avg. Loss in 4 Months
7
Certified Coaches
100%
Satisfaction Guarantee
The Calibrated Strength coaching team

Your Last Stop in Weight Loss & Fitness

At the heart of Calibrated Strength is a vision: transforming lives through the power of fitness and guided weight loss. We believe it's never too late to craft a new chapter, and we exist as a beacon for continuous growth, self-improvement, and lasting health.

Through our online and in-person coaching, we meet you exactly where you're at and customize every part of the process to fit your goals, your needs, and your real life. If you've been around the block with diets, workout routines, and trainers and nothing has stuck, we want to work with you.

We specialize in being the last weight loss and fitness solution you'll ever need — not just coaching you to a goal, but giving you the tools to keep your results for the rest of your life.

Real Credentials. Real Experience. Real Results.

Every coach on our team is certified, experienced, and personally invested in your success — because your transformation is our reputation.

Connor Pashby
Founder & CEO
Connor Pashby
Founder & Head Coach

Connor is the driving force behind Calibrated Strength, blending years of hands-on coaching with a relentless commitment to client results. His journey began in the U.S. Army, where he learned the discipline and structure that now forms the foundation of his coaching philosophy. Connor specializes in weight loss, strength training, physique development, and lifestyle transformation — and has personally guided 250+ clients through long-term success.

Credentials & Highlights
  • B.S. Exercise Science
  • NASM Certified Personal Trainer (CPT)
  • NASM Certified Nutrition Specialist (CNS)
  • NASM Certified Virtual Trainer (CVT)
  • U.S. Army Veteran
  • 5+ Years Professional Coaching
  • 6,000+ Sessions Coached
  • 250+ Clients Coached
Weight Loss Muscle Building Habit Change Lifestyle Transformation
Kobie Smith
Co-Owner
Kobie Smith
Co-Owner & Head Coach

Kobie combines 4+ years of professional coaching with 8 years of personal dedication to fitness. Backed by a degree in Kinesiology and dual NASM certifications, he blends science with real-world application. What sets Kobie apart is his philosophy of education and sustainability — he teaches clients the "why" behind their training so results last well beyond the program.

Credentials & Highlights
  • B.S. Kinesiology (Exercise Science)
  • NASM Certified Personal Trainer (CPT)
  • NASM Certified Nutrition Coach (CNC)
  • Calibrated Strength Certified Coach
  • 4+ Years Professional Coaching
  • 4,500+ Sessions Coached
  • 8+ Years Personal Fitness Experience
  • Cancer Rehab Experience
Athlete Training Weight Loss Physique Development Hybrid Coaching
Treyton Card
Coach
Treyton Card
Calibrated Strength Coach

Treyton is dedicated to helping clients build lasting strength, confidence, and healthy habits. With his degree in Exercise Science from UW–Eau Claire, he brings research-backed programming and a competitive bodybuilder's discipline to every client relationship — making progress simple, sustainable, and motivating.

Credentials & Highlights
  • B.S. Exercise Science (UW-EC)
  • NASM Certified Personal Trainer (CPT)
  • 1,500+ Sessions Coached
  • Competitive Bodybuilder
  • Trains Athletes & Beginners Alike
Strength Training Physique Development Performance Habit Building
Craig Wendel
Coach
Craig Wendel
Calibrated Strength Coach

Craig's journey began as an extremely underweight long-distance runner determined to change his story. That firsthand experience gives him unique empathy for clients starting from uncertainty. Now holding his degree in Kinesiology from UW–Eau Claire, Craig believes coaching is about building mental and physical resilience — not just "looking better."

Credentials & Highlights
  • B.S. Kinesiology (UW-EC)
  • NASM Certified Personal Trainer (CPT)
  • Pursuing NASM Nutrition Coach (CNC)
  • 1,500+ Sessions Coached
  • 5+ Years Personal Fitness & Nutrition
Weight Loss Strength Training Muscle Building Sustainable Habits
Jake Grebner
Coach
Jake Grebner
Calibrated Strength Coach

Jake combines real-world healthcare experience with a serious strength and physique background. Currently completing his BSN at UW–Eau Claire, he's worked in hospitals and understands firsthand what long shifts and rotating schedules feel like for nurses, doctors, and busy professionals. A 2x powerlifting competitor and state record holder, Jake builds plans that work inside real, chaotic life.

Credentials & Highlights
  • B.S. Nursing – In Progress
  • NASM Certified Personal Trainer (CPT)
  • 2x Powerlifting Competitor
  • State Record: Deadlift & Bench Press
  • 500+ Sessions Coached
  • 5+ Years Hospital Work Experience
Fat Loss Strength Training Muscle Building Busy-Schedule Programming
Bella
Coach
Bella
Calibrated Strength Coach

A lifelong athlete with a B.S. in Exercise Science and a minor in Biology, Bella brings nearly six years of dedicated training and three years of coaching gymnastics — where she mastered a truth most coaches overlook: your mindset around exercise determines everything. With a deep focus on the rehab and physical therapy side of training, she builds strength the right way from day one. Her mission: empower everyone — especially women — to unlock their full potential, building confidence that shows up under the barbell and in every area of life.

Credentials & Highlights
  • B.S. Exercise Science, Minor in Biology
  • 3 Years Gymnastics Coaching
  • 6 Years Dedicated Training
  • Rehab & Physical Therapy Focus
  • Lifelong Athlete
Women's Strength Rehab-Focused Training Mindset Confidence Building
Sam
Coach
Sam
Calibrated Strength Coach

Some coaches know training. Some know psychology. Sam has spent his career mastering both. With 7 years in mental and behavioral health and 500+ lives worked with one-on-one — plus four years as a collegiate athlete training alongside pros and his own hard-fought comebacks from serious injury — Sam has seen firsthand that the right coaching, mindset, nutrition, and training together don't just change your body. They change your life. His mission is simple: bridge the gap between who you are and who you want to be.

Credentials & Highlights
  • 7 Years Mental & Behavioral Health
  • 500+ Clients Worked With One-on-One
  • 4-Year Collegiate Athlete
  • Trained Alongside Professional Athletes
  • Personal Injury Recovery Experience
Mindset Coaching Strength Training Behavior Change Injury Recovery

Three Ways to Work With Us

However you train best, we've built a program for it — all backed by the same coaching, accountability, and guarantee.

Online Coaching

All the accountability, structure, and support of in-person training — no matter where you are. Built for busy professionals and parents who want guaranteed results from anywhere.

  • Custom workouts & nutrition plan
  • Weekly coach check-ins
  • Message your coach anytime

Small Group Training

Coach-led sessions in a small, motivating group setting. Get expert programming and real accountability alongside others working toward the same goals — at a more accessible price point.

  • Small, capped group sizes
  • Expert coaching & form correction
  • Built-in community & accountability

Results That Speak for Themselves

I noticed a dramatic transformation in a neighbor and had to look into it — strength training with practical nutrition, no pills, no quick fixes. Three months in with Craig, I feel much better, I've lost weight, gained muscle, and found a lifestyle that truly feels sustainable. I thought it would be impossible, but it's not. I've seen results already — and it's only the beginning.

M
Mike
In-Person Client · Coached by Craig

The most productive I've been at losing weight and feeling healthy in over 10 years. The nutrition they set you up with is actually enjoyable, the workouts fit a busy schedule, and the gym never closes. If you're sitting around waiting for the right time — get in your car and head to Calibrated Strength. I promise you won't regret it.

Z
Zach
In-Person Client

After countless failed diets and money spent on weight-loss products, this is THE BEST decision I ever made for myself. Connor customized nutrition and fitness plans around my busy schedule and keeps me on track. No gimmicks, no temporary fixes — this is a life-changing decision you will not regret making.

K
Kelly
Online Client

Calibrated Strength is the fourth gym I've joined in Eau Claire, and by far the best. I've been so lucky to have Jake as my trainer — knowledgeable about training and nutrition, positive and reassuring, and he keeps you focused and motivated. I could not be happier!

B
Brian
In-Person Client · Coached by Jake

They truly listened to me — not just about workouts, but my goals, my schedule, and what I actually wanted long term. The plan feels personalized and realistic, not one-size-fits-all, and you can genuinely tell they love what they do. I was skeptical moving away from group classes, but I can confidently say I highly recommend them.

K
Katie
In-Person Client · Coached by Kobie

I was skeptical at first with my past experience with fitness. But Craig has done a great job adjusting my programs to my needs — and every trainer helps, even when yours isn't there. I've had many health issues, and what Connor and his team have done has made many of my past pains go away. I always leave feeling better.

C
Chris
In-Person Client · Coached by Craig

I retired last June with a goal to lose weight and get in shape. Six months in, I feel so much stronger and the weight is coming off — even while traveling a lot in retirement. The program has given me new confidence and I'm energized to keep improving.

J
Jim
Online Client

Connor and his team are amazing — very knowledgeable and able to help you in all areas of your fitness journey. They go above and beyond anywhere else, from weight loss to nutrition.

K
Kaleb
Online Client

What Makes Us Different

100% Personalized

No templates, no cookie-cutter plans. Every program is custom-built around your goals, your schedule, and your lifestyle.

Satisfaction Guaranteed

We stand behind our coaching. If you don't feel supported, motivated, and satisfied — you train for free until you do.

Real Coaches, Real Access

Message your coach anytime. Life doesn't run on a schedule, so neither do we — support is always one message away.

The Calibrated Strength team

Your Coach Is Waiting

Stop spinning your wheels. Apply today and find out if Calibrated Strength is the right fit for your goals — no pressure, no obligation.

Apply for Coaching
We review every application personally · Response within 24–48 hours