About Us / Our Team — Calibrated Strength
About Calibrated Strength

The Team Behind 560+ Transformations

We're not a gym, and we're not another diet app. We're the coaches who show up every single week to make sure your results actually stick — for life.

560+
Success Stories
30 lbs
Avg. Loss in 4 Months
5
Certified Coaches
100%
Satisfaction Guarantee
The Calibrated Strength coaching team

Your Last Stop in Weight Loss & Fitness

At the heart of Calibrated Strength is a vision: transforming lives through the power of fitness and guided weight loss. We believe it's never too late to craft a new chapter, and we exist as a beacon for continuous growth, self-improvement, and lasting health.

Through our online and in-person coaching, we meet you exactly where you're at and customize every part of the process to fit your goals, your needs, and your real life. If you've been around the block with diets, workout routines, and trainers and nothing has stuck, we want to work with you.

We specialize in being the last weight loss and fitness solution you'll ever need — not just coaching you to a goal, but giving you the tools to keep your results for the rest of your life.

Real Credentials. Real Experience. Real Results.

Every coach on our team is certified, experienced, and personally invested in your success — because your transformation is our reputation.

Connor Pashby
Founder & CEO
Connor Pashby
Founder & Head Coach

Connor is the driving force behind Calibrated Strength, blending years of hands-on coaching with a relentless commitment to client results. His journey began in the U.S. Army, where he learned the discipline and structure that now forms the foundation of his coaching philosophy. Connor specializes in weight loss, strength training, physique development, and lifestyle transformation — and has personally guided 250+ clients through long-term success.

Credentials & Highlights
  • B.S. Exercise Science
  • NASM Certified Personal Trainer (CPT)
  • NASM Certified Nutrition Specialist (CNS)
  • NASM Certified Virtual Trainer (CVT)
  • U.S. Army Veteran
  • 250+ Clients Coached
Weight Loss Muscle Building Habit Change Lifestyle Transformation
Kobie Smith
Co-Owner
Kobie Smith
Co-Owner & Head Coach

Kobie combines 3+ years of professional coaching with 7 years of personal dedication to fitness. Backed by a degree in Kinesiology and dual NASM certifications, he blends science with real-world application. What sets Kobie apart is his philosophy of education and sustainability — he teaches clients the "why" behind their training so results last well beyond the program.

Credentials & Highlights
  • B.S. Kinesiology (Exercise Science)
  • NASM Certified Personal Trainer (CPT)
  • NASM Certified Nutrition Coach (CNC)
  • Calibrated Strength Certified Coach
  • 7+ Years Personal Fitness Experience
  • Cancer Rehab Experience
Athlete Training Weight Loss Physique Development Hybrid Coaching
Treyton Card
Coach
Treyton Card
Calibrated Strength Coach

Treyton is dedicated to helping clients build lasting strength, confidence, and healthy habits. Currently pursuing his degree in Exercise Science at UW–Eau Claire, he brings research-backed programming and a competitive bodybuilder's discipline to every client relationship — making progress simple, sustainable, and motivating.

Credentials & Highlights
  • Pursuing B.S. Exercise Science (UW-EC)
  • NASM Certified Personal Trainer (CPT)
  • Competitive Bodybuilder
  • Trains Athletes & Beginners Alike
Strength Training Physique Development Performance Habit Building
Craig Wendel
Coach
Craig Wendel
Calibrated Strength Coach

Craig's journey began as an extremely underweight long-distance runner determined to change his story. That firsthand experience gives him unique empathy for clients starting from uncertainty. Now pursuing his degree in Kinesiology at UW–Eau Claire, Craig believes coaching is about building mental and physical resilience — not just "looking better."

Credentials & Highlights
  • B.S. Kinesiology – In Progress (UW-EC)
  • NASM Certified Personal Trainer (CPT)
  • Pursuing NASM Nutrition Coach (CNC)
  • 5+ Years Personal Fitness & Nutrition
Weight Loss Strength Training Muscle Building Sustainable Habits
Jake Grebner
Coach
Jake Grebner
Calibrated Strength Coach

Jake combines real-world healthcare experience with a serious strength and physique background. Currently completing his BSN at UW–Eau Claire, he's worked in hospitals and understands firsthand what long shifts and rotating schedules feel like for nurses, doctors, and busy professionals. A 2x powerlifting competitor and state record holder, Jake builds plans that work inside real, chaotic life.

Credentials & Highlights
  • B.S. Nursing – In Progress
  • NASM Certified Personal Trainer (CPT)
  • 2x Powerlifting Competitor
  • State Record: Deadlift & Bench Press
  • 5+ Years Hospital Work Experience
Fat Loss Strength Training Muscle Building Busy-Schedule Programming

Three Ways to Work With Us

However you train best, we've built a program for it — all backed by the same coaching, accountability, and guarantee.

Online Coaching

All the accountability, structure, and support of in-person training — no matter where you are. Built for busy professionals and parents who want guaranteed results from anywhere.

  • Custom workouts & nutrition plan
  • Weekly coach check-ins
  • Message your coach anytime

Small Group Training

Coach-led sessions in a small, motivating group setting. Get expert programming and real accountability alongside others working toward the same goals — at a more accessible price point.

  • Small, capped group sizes
  • Expert coaching & form correction
  • Built-in community & accountability

Results That Speak for Themselves

My training doesn't end when I walk out of the studio. Connor is always available for questions and adjustments. I'd highly recommend Connor and his team even as a complete beginner — their passion to help with no judgment is why I chose Calibrated Strength.

Verified Client
In-Person Coaching

Fitness is much deeper than a workout. It's a mindset, a lifestyle, a new beginning. Slowly I've gained my confidence back. A doctor can only do so much — this coaching helped me fight mental battles medicine couldn't fix.

Verified Client
Online Coaching

I've been working with Connor since the new year and have been so happy with the progress I've made. He's taught me so much and I couldn't recommend him as a trainer more — he makes working out manageable and enjoyable.

Verified Client
Coaching Client

What Makes Us Different

100% Personalized

No templates, no cookie-cutter plans. Every program is custom-built around your goals, your schedule, and your lifestyle.

Satisfaction Guaranteed

We stand behind our coaching. If you don't feel supported, motivated, and satisfied — you train for free until you do.

Real Coaches, Real Access

Message your coach anytime. Life doesn't run on a schedule, so neither do we — support is always one message away.

The Calibrated Strength team

Your Coach Is Waiting

Stop spinning your wheels. Apply today and find out if Calibrated Strength is the right fit for your goals — no pressure, no obligation.

Apply for Coaching
We review every application personally · Response within 24–48 hours